Digital Academy for Individuals

Title: Product Strategy for Product Managers

Duration: 8 Weeks

Format: A mix of live sessions, recorded content, and interactive workshops, supplemented by weekly assignments and a final project.

Weekly Breakdown:

Week 1: Introduction & The Role of a Product Manager
- Live Kickoff Webinar: Overview of the course, expectations, and introduction to the role of a product manager.
- Asynchronous Content: Reading materials and videos on the product development cycle and the PM’s responsibilities.
- Assignment: Reflection on current understanding and aspirations as a product manager.
Week 2-3: Problem Identification
- Week 2: Live Session on qualitative and quantitative research methods; asynchronous work on identifying a problem space.
- Week 3: Workshop on building user personas and calculating TAM; assignment on drafting a hypothetical product’s TAM and ROI.
Week 4-5: Communication Skills
- Week 4: Asynchronous modules on active listening and storytelling; interactive forum discussions.
- Week 5: Live workshop on persuasion, negotiation, and presentation skills; assignment on crafting a story around a product idea.
Week 6: Drafting a PRD
- Asynchronous content on the components of a PRD; workshop on drafting a PRD for the hypothetical product identified in Week 2.
Week 7: Refining Communication & Presentation Skills
- Live review sessions of PRDs; asynchronous content on refining pitches; peer feedback on presentation drafts.
Week 8: Project: Pitch a Product Vision
- Final preparation of pitches; live presentations to a panel of instructors and guest executives; feedback and closing ceremony.

Total Cost: $1,500 per participant

Includes:

Access to all live and recorded content.
Personalized feedback from instructors and peers.
Course materials, including templates and guides for PRD, user personas, and pitch decks.
Access to a network of professionals for peer learning and opportunities.
Certificate of completion.

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